BBC World News: LA's a Piece of the Puzzle

BBC World News wants to expand into more US markets, and thus, invited a mob of bloggers/journalists to hear why at lunch. Washington correspondent Matt Frei and bureau chief Andrew Steele were on hand to explain why BBC’s international news is so renowned, and it was a little like having the Mac and the PC guy team up. Steele’s all about the depth of coverage, Frei’s the cheeky questions fella. They’re both great talkers, with well-stamped passports and anecdotes to match.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in