Michelle Singletary, the personal finance guru, knows a thing or two about longevity. She’s had a successful multi-platform media career since the early 90s, working in radio, TV and print. The Pulitzer nominee is currently WaPo‘s “Color of Money” columnist, and is syndicated in over 100 newspapers around the country.
In the latest installment of Mediabistro’s So What Do You Do?, Singletary spoke about the decline in newspaper readership, how she connects with her readers and the Jeff Bezos takeover:
There was a mixed bag of reactions to the sale of The Washington Post back in August. How did you respond to the news? How has the transition of ownership to Jeff Bezos affected you?
Like everybody else, I was shocked. I was on my way to pick up my kids from summer camp when I heard the news. I think initially I was optimistically cautious. Whenever your company is sold, there’s a lot of fear. You’re not sure what’s going to happen. But what I knew of Jeff Bezos and his running of Amazon, I liked. I’ve admired him. I’m a frequent customer of Amazon, and I like the way it’s run. I’m pretty tough on companies, and I don’t have any complaints about Amazon. So that made me feel a little relieved because if he runs the Post like he’s run Amazon, we can’t help but get better.
For more on Bezos’ newsroom visit and Singletary’s advice to media pros, read: So What Do You Do, Michelle Singletary, WaPo columnist and Personal Finance Guru?
— Aneya Fernando