Sirius Scores NASCAR, Wins Over Stern Fans
In the world of satellite radio, two good pieces of news for Sirius, the smaller of the two space-based broadcast companies.
For starters, Sirius has stolen away NASCAR broadcasts from Florida Avenue-based rival XM in a deal worth $107.5 million over five years-or, in other words, “a lot more” than XM had been paying for the broadcasts.
Also some news about one of Sirius’s other spending sprees: Howard Stern (we’re not sure whether we’re obligated to use “shock jock” whenever we refer to him, but we’re going ahead without).
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