United Airlines’ in-flight mag, Hemispheres, is not your average airline pub. The magazine focuses on general interest pieces as opposed to your typical travel stories. Thanks to that, the book has attracted some star writers in the past (the New York Times reporter David Carr and Esquire fiction editor Tom Chiarella, to name a few).
The mag reaches 12 million fliers a month and its content is 80 percent freelance written, so editors are always on the lookout for compelling writers with a knack for storytelling:
Even the travel essays EIC Jordan Heller recently introduced to the book have a general-interest slant. “Basically, the point of these essays shouldn’t be about a particular place but, rather, interesting ruminations on travel-related topics,” Heller explains. For more ambitious scribes, Hemispheres‘ feature well is wide open, too. “That’s, I think, where we’re most in need of good ideas,” says Heller. “But when it comes to those features, I think the most important thing for writers to know is that we’re not looking for your typical travel story.” That means no pitches to cover a new resort or vineyard or, worse, to detail your adventure in a faraway place, exotic as it may be.
For editors contact info and more, read: How To Pitch: Hemispheres.
– Aneya Fernando
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