Promoted Post Analytics Can Help Brands on Facebook Zuum Past the Competition

Social media analytics tool Zuum now allows brands on Facebook to determine when their competitors are “significantly” promoting posts on the social network, and the impact of that promotion on their engagement levels.

ZuumPostWithIndicator650Social media analytics tool Zuum now allows brands on Facebook to determine when their competitors are “significantly” promoting posts on the social network, and the impact of that promotion on their engagement levels.

Zuum said the new feature will allow brands to see their competitors’ top posts, view their campaign calendars and determine how much success was driven by factors other than organic engagement, adding that highlights include:

  • Detection of heavily promoted posts and insights into much the promotion contributed to engagement.
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