Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to churn out the jaw-dropping content that video-savvy labels like Red Bull and GoPro are known for to keep viewers hooked.
Two of the Brazil spots this week are for hair care brands. L’Oréal-owned Garnier Brazil’s minute-long video tells three quick before-and-after stories from women claiming that the brand’s product dramatically changed their hair (although the bird’s nest "before" scenario around the 25-second mark is a bit much). Garnier’s video launched on June 6, and a paid media push this week helped the brand grab the No. 10 spot.
Head & Shoulders Brazil’s spot revolves around a similar makeover that takes place at what looks like an adult version of prom. After shampooing with Procter & Gamble’s dandruff-fighting stuff, a woman is transformed from a nerdy wallflower into a well-coiffed lady. The two-minute clip has been watched 1.76 million times with 124,000 Facebook shares since it was posted on July 19.
The final Brazil-themed video this week is from telecom company Claro and highlights the various ways that men always seem to embarrass themselves and their family with their smartphones. In the clip, a father uses his smartphone to post embarrassing pictures of his daughter (clearly a #tbt faux pas) while other guys just take a bunch of selfies.
Similar to last week, Samsung nabs three of the top videos, including a new Apple-mocking spot that launched on July 21. The spot joins an endless string of similar ads bashing the iPhone maker, this time to compare the Galaxy’s S5 5.1-inch screen to the four-inch iPhone 5S screen.
Check out all of this week’s top videos in the VidIQ-powered chart below.
NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.