Deepa Seetharaman and Steven Perlberg of The Wall Street Journal said that some $2.2 million of the $50 million in payments for Facebook Live content they reported on last month was earmarked for creators on YouTube, Vine, Snapchat and Instagram.
Facebook vice president of global operations and media partnerships Justin Osofsky spoke with Seetharaman and Perlberg, denying that the social network was specifically targeting stars on other platforms, such as Vine and YouTube, and saying the goal is to “encourage experimentation” with Facebook’s live-streaming feature.
Seetharaman and Perlberg reported that the highest-paid creator is this category is Ray William Johnson, best known for YouTube series The Equals Three Show, and Johnson’s YouTube page featured the banner pictured below, which can’t make the Google-owned video site too happy.
Jon Paul Piques, who amassed a large following on Vine, is getting $119,000 for Facebook Live videos, Seetharaman and Perlberg reported, and he told the Journal reporters he was approached by a Facebook executive in April, and that executive stressed the social network’s focus on Facebook Live. Piques said of plans to use Facebook Live to live-stream a standup comedy routine:
I can see my followers’ comments right on the screen. Instead of doing it in front of 50 people, all nervous as hell, I can do it from my home and to people who already love me.
Seetharaman and Perlberg also spoke with Elise Strachan, host of YouTube cooking channel My Cupcake Addiction, who said that while her traditional Facebook videos may draw 1 million views, they also yield 900 to 1,000 comments, while Facebook Live videos only average around 100,000 views but far more comments—as many as 3,000.
She is receiving up to $196,000 over Facebook for five months’ worth of Facebook Live videos, according to documents reviewed by Seetharaman and Perlberg.
Readers: Are you surprised that Facebook is shelling out this much money for Facebook Live content?
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