YouTube Takes FreeWheel for a Spin
YouTube kicked off a test with video-ad server FreeWheel Monday that will allow partners to serve their own ads, meaning that the same ad will run with the same content whether it appears on YouTube or elsewhere, AdAge.com reported.
The technology will allow YouTube to be part of a greater network of distributors, and it opens the video-sharing site up to big-media companies already using FreeWheel, such as CBS and Warner Bros., according to AdAge.com.
YouTube director of product management Shishir Mehrotra told AdAge.com:
We are the most flexible distribution outlet that content partners have.
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