With the launch of the new YouTube design at the end of the year, YouTube Channels have become a lot more customizable with four different layout templates, and rumor has it that things are about to become even more customizable—at least for brands.
Laurie Sullivan of Online Media Daily reports that, “Google has been quietly developing a YouTube Developer Program with platform companies to bridge the gap between brand channels and viewers, according to companies participating in the program.” These sources include Bryan Boettger, Chief Creative Officer of The Buddy Group and Tammy Gordon, director of social communications and strategy at AARP. Sullivan writes that the program “will give brands more template-style options.”
While a spokesperson from YouTube has yet to confirm, but Boettger of The Buddy Group says that the “developer program is just getting off the ground…They are determining the process and coming up with terminology. They are talking with a lot of agencies that might be candidates to participate.”
Apparently The Buddy Group developed a CMS called The BUDeSYSTEM to power the MyBusinessStory YouTube channel, a collaboration between Google and American Express—a management system and template that, if you take a look at the channel, you’ll see looks very different from the typical YouTube channel layout. AARP has now signed on to use the BUDeSYSTEM platform as well and it sounds like this new YouTube Developer Platform will be making it easier for brands to discover and implement such tools and template-styles, created by developers using the YouTube API.
It will be interesting to see how this rumor plays out and we’ll be keeping our eyes and ears open to bring you more news on this so-called YouTube Developer Program. If you have any news or thoughts, please feel free to share it with us in the comments below.
Image credit: kentoh via Shutterstock.com
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.