Yes, #SFBatkid Had a Social Media Agency
Digiday broke the hearts of some yesterday by revealing that last week’s big “Kumbaya” Batkid moment was indeed a public relations coup. (Wait, who didn’t already know this?)
It’s true that Make-A-Wish, the city of San Francisco (which spent $105K) and the 7-10,000 people who came out to volunteer were largely responsible for the success of the event. But you can thank San Fran/San Diego-based social media agency Clever Girls Collective for the virality of the hashtag and a few other things:
The agency’s president, Stefania Pomponi, said she heard about Make-A-Wish’s Batkid plan through a tiny blurb on a local San Francisco blog and thought it was under-publicized.
Make-A-Wish
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