The Year in Facebook-Powered Shopping
Facebook-powered shopping is becoming more popular according to new statistics released by Facebook. Over half of the 25 largest and 25 fastest growing retail sites have integrated with Facebook. The post-Thanksgiving shopping rush led to significant increases in referral traffic from Facebook, status updates related to retail purchases, and Likes on retail sites.
While retailers increase revenue and shoppers get social recommendations, the real winner is Facebook. More shopping within the canvas through storefront Page tabs inspires Pages to advertise with Facebook, while Open Graph-enabled site shopping increases reliance on Facebook.
Independent
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in