Yahoo Underperforms in Q4
New CEO Scott Thompson says consumer data will be focus
Yahoo's fourth-quarter earnings fell 5 percent as newly minted CEO Scott Thompson acknowledged the company needed to do better, but was short on details about his plans.
The company’s fourth-quarter net earnings declined 5 percent year over year to $296 million, with revenue off 3 percent to $1.17 billion. And search advertising revenue dipped 3 percent year over year to $388 million.
Yahoo’s full-year revenue hit $5 billion, a far cry from the $6.3 billion it recorded in 2010.
During the company’s earnings call Tuesday, Thompson said he's spent “a lot of [his] time and attention” understanding the problems facing Yahoo’s display advertising business.
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