Yahoo Sees Uptick in Display Ad Revenue
Yahoo’s display advertising revenue is surging. The company on Tuesday (Jan. 25) reported 16 percent growth for Q4 and 17 percent growth for 2010 overall.
The Web giant’s overall revenue (excluding traffic acquisition costs), however, was down 4 percent in Q4—as Yahoo felt the impact of its search revenue deal with Microsoft, said officials.
Yahoo’s display ad revenue added up to $567 million in Q4, compared to $490 million in Q4 2009. The company pulled in close to $1.9
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