Yahoo Now Powers Mocean Mobile Market

Companies team up to serve ads

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace.

“Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,” the companies said in a press release today.

Mocean’s publishing partners—including Nokia and Univision—will tap into data from the Yahoo Ad Exchange, which the company launched at this year’s Consumer Electronics Show in Las Vegas.

Yahoo’s exchange offers data-driven, targeted programmatic advertising.

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