Yahoo News, Reveille, Toyota Partner on Web Series
Yahoo News has partnered with the production firm Reveille and embattled automaker Toyota to launch a new daily Web series—Who Knew?—which will expound on the site’s most clicked-upon news story of a given day.
Who Knew? is aimed at providing a mainstream Web audience with snack-sized features on lesser known aspects of whatever topics are making news at that moment (Yahoo officials claimed that Yahoo News reaches 21 percent of the online audience). For example on Monday (April 12) the show examined The Shroud of Turin which was recently displayed in Italy for the first time in 10 years.
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