Yahoo, Healthline Ink Channel Pact
Yahoo has inked a deal with Healthline Networks to power the search and navigation technology for the portal’s soon-to-be-revamped Yahoo Health channel.
As part of the deal Healthline will provide Yahoo with access to its proprietary semantic taxonomy—which the company claims helps users sift through complex lists of symptoms and treatments in an easier-to-understand fashion. Plus, Yahoo Health will feature several Healthline-produced applications, including SymptomSearch™, TreatmentSearch™ and DocSearch. Healthline will also start selling ad inventory on Yahoo Health as part of its Healthline Media Network.
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