Yahoo Guilty of an 'Astonishing Display of PR Incompetence'

Ouch, headline. The question follows: what, exactly, did Yahoo do that so thoroughly irritated Kara Swisher of AllThingsD yesterday?

Well, quite a few Yahoo Mail users have lodged their complaints after the service’s technically challenged re-launch in October, because apparently some people still use Yahoo Mail.

Seems Jeff Bonforte, the man in charge of the product, told attendees at a November event that users were so attached to the service that someone would need to “kick [them] hard” in their slouchy posteriors in order to get them to abandon it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in