Yackit, a new public opinion-sharing platform, is bringing Twitter’s 140-character concept to the online video world, inviting users to share their thoughts and opinions on a whole variety of topics in 11.5-second bytes. The service enables anyone to share their opinion on anything, from sports to politics, fashion to food, celebrity gossip, movies, social causes and everything in between. The only requirement is that you stay within the 11.5-second limit.
Jordan Bienenstock, Yackit Founder and CEO, says, “Yackit was created so that everyone, not just TV hosts, entertainers and political pundits, can express themselves and share their opinions with a worldwide audience.” Users are invited, via Yackit.com or the Yackit Facebook app, to create 11.5-second “Quick Yacks.” Quick Yacks are opinion videos, inspired by completion of the phrase “I think that ______.” As an example, here’s a girl that thinks the legal drinking age in the United States should be lowered to 18.
Other users can then respond to a person’s Quick Yack with their own 11.5-second response video, getting a conversation started on the topic. Through this conversation, Yackit sees itself as the next natural step in the online social experience—message boards, and text commenting are evolving from the written to the spoken word. Yackit COO and Co-Founder, Douglas Atkin, says, “Humans are wired to communicate face-to-face, perceiving body language, facial expressions and tone of voice. The Internet has not yet caught up in enabling this, and Yackit is a step forward in creating this richer, more real-life experience.”
I think that the 11.5-second time limit is nice because it requires people to be concise with their thoughts and opinions, culminating in a series of easy-to-consume bytes of opinion. A person can upload a 5-minute rant on politics to YouTube, but they will be hard-pressed to get people to actually sit through the entire thing. An 11.5-second clip is much easier to digest, and also a much more effective means of getting an online conversation started.
If 11.5 seconds isn’t enough for you, Yackit also offers “Live Yacks” for up to four people. In a Live Yack, participants get three minutes each to make their case on an issue or topic, in one-minute rotating chunks.
While we haven’t seen any of the Live Yacks in action, you can check out a number of Quick Yacks on the Yackit Yacks YouTube channel. Check out the videos below for a few examples of what people are yacking about, and then let us know what you think about the platform in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.