Ads API Profile: XA.net's Optim.al Provides Cheap Multivariate Testing
Facebook’s performance advertising system lets buyers target users based on a wealth of demographic and interest traits, but it doesn’t provide the depth of control to test creative and targeting parameters on a large scale. To allow companies to build more powerful tools for designing and managing ads, Facebook released an Ads API last fall. One company offering a self-service tool for both small and large advertisers which utilizes fractional-factorial multivariate testing to quickly determine ad components with the most significant impact is XA.net.
Having already focused on display ads, XA.net
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