Sony is considering the possibility of distribution of films via social networks or other methods similar to a Facebook-Warner deal announced this week, according to John Calkins, executive VP global digital and commercial innovation at Sony Pictures Home Entertainment. He was speaking Wednesday on a panel at the 2011 Media Summit New York.
According to THR Calkins told the audience, “Our view is that Facebook certainly is a very viable pool, large pool for access for people that are interested in media content.”
When asked if Sony is set for a similar type of arrangement, Calkins answered, “We’re looking at things like that.”
During the panel discussion Calkins continued, “I think it’s a great first step to begin what eventually turns into more social distribution of titles to people that maybe weren’t already fans,” he said. “So, it’s both marketing and distribution.”
Calkins suggested that most of the excitement about Facebook is resurfacing of a title, maybe recent or old, when our marketing budget has subsided, but now we can turn it over to consumers and in effect use their marketing budget. “A few weeks into DVD, we really don’t talk about the title anymore. … If you can have fans do that through something like Facebook, it’s incredibly powerful. So, we like the idea. I think it’s just very early days.”
To coincide with the panel discussion, Sony Pictures Home Entertainment announced the launch of their new iPhone and iPad app, MY DAILY CLIP.
MY DAILY CLIP is a movie fan daily companion. Each day, come back to the app on your iOS device and watch the best classic and new movies offered by Sony Entertainment Pictures Group. The app presents memorable moments from classic films like Spider-man, Ghostbusters and Dr. Strangelove and links them up with purchase opportunities via iTunes.
It looks like Calkins words are going into effect and soon we will hear about a similar social media deal for Sony that Warner Bros. has will Facebook.