Work or Play? Small Business Owners are Always On

Some small business owners use social media for their personal and business life. Yet, trying to differentiate personal and business use seems impossible.

SIMON SCHLUTER/The Age
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New research from specialist insurer Hiscox indicates that small business owners are flexible when it comes to managing their work/life balance – in order to spend time with the family and to maximize opportunities for their businesses.

Over half of small business owners (51%) cite flexible working hours as their main way of achieving a healthy work/life balance. Some set aside a time with family and friends (21%) and others leave their work at the office (11%).

However, the office is never far away for small business owners. Only 5% cited not working on weekends and only 3% cited keeping their BlackBerry, or other mobile device, away from the bedroom and the dinner table as the main way they keep their life balanced.

Some small business owners use social media for their personal and business life. Yet, trying to differentiate personal and business use seems impossible. While 26% of all respondents indicated that they used separate business and personal accounts to avoid confusion, over one in ten (13%) have no separation and live their brand in everything they do. This makes sense as 8% of all respondents and 10% of micro small businesses (less than 10 employees) reported that they don’t achieve a good work/life balance.

With so many channels of communication today, small business owners can always be connected to their businesses no matter where they go. So clearly, social media has changed the way we balance our work and life, and how we balance our life is for each of us to decide on our own.