The Women Of Social Media [INFOGRAPHIC]
Social media has always skewed favourably towards female users. Indeed, a recent study from the Pew Research Center discovered that female usage of social media sites well exceeds that of men. Moreover, women are typically more active on these channels, too.
So what does this mean for marketers?
Weber Shandwick partnered with KRC Research in their Digital Women Influencers survey, which polled 2,000 North American women about their social media usage habits in order to identify behavioural patterns and influencers.
Some key takeaways from the report are highlighted below:
- 86 percent of U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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