HTML5 web-development platform Wix has today announced a new mobile solution for its worldwide user base, allowing them to create mobile-optimized versions of their websites without altering the traditional desktop version of the site(s).
Wix’s mobile editor is now available for Wix’s 38 million registered users. Interested users can use the platform to automatically convert their desktop sites into mobile-friendly versions, and can then fine tune those websites using the platform’s customization options.
These options allow users to change the scale of items, move features around, hide content and change the overall design of the mobile website to provide as great an experience on mobile as they can. Changes made to the content on the desktop version of these sites is reflected within the mobile versions as well, but Wix users retain constant control over how those mobile sites ultimately look for mobile consumers.
The Wix mobile development platform allows users to keep a single URL across their website’s versions, a single source code and a single content source.
“There are many responsive design solutions out there that work in blocks, scaling and rearranging components based on screen size. Wix, however, is built on flexible layers so we set out to create an infinitely flexible and customizable mobile offering to match and augment the Wix platform,” said Avishai Abrahami, Wix co-founder and CEO, in a company statement.
“Our goal has always been to put the power of the web into the hands of our users by providing tools to create and manage a professional and comprehensive online presence. The new mobile solution is the latest addition to the Wix suite, allowing SMBs, entrepreneurs and creative professionals to compete effectively however the market evolves.”
A recent study by Parago found that 58 percent of adult smartphone users and a third of all US adult shoppers regularly “showroom,” or browse for items in stores that they later purchase online, or even on their phones while still in brick-and-mortar locations. The continuing increase in mobile shopping habits makes it imperative for businesses to offer a mobile version of their websites, even if they don’t offer a full mobile app, just to keep up with the trends.
More information about the Wix mobile development platform is available on the company’s website.