With New "Via" Feature, Pages and Apps Should Encourage Fans to Reshare Viral Content More
While the “Share” action item in Facebook’s feed stories has never gotten that much attention, Facebook just increased the incentive for Pages and Apps to encourage their users to “reshare” feed content on their profiles with the release of the new “via” attribution feature.
Whereas before reshared content was not attributed, now reshared content includes a prominent link to the original publisher of the item – increasing the reward for people and Pages who post content that others like and reshare with increased links and traffic back to their Facebook Page.
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