While The New York Times is currently focusing on print, online, apps, and even Google Glass experiences today, the company has a lab in which they think about how readers might want to consume its content in the future.
In a talk at the AppNation conference in New York today, Michael Zimbalist, VP of research & development operations at The New York Times Co., revealed that his team is thinking about the next place that consumers will want to read news. He imagines a world in which the news is available on your coffee table or your bathroom mirror, if of course, these items become connected.
“In the lab we envision a world where everything is connected,” said Zimbalist.
The media company is testing a Google Glass app, and Zimbalist says that whether Google Glass is the thing that wins, he does experience that soon we’ll have a connected hub in our pockets beyond just mobile phones. “Instead of looking at maps, your right shoe [will be] buzzing when you have to turn… your wallet ringing when [your] kid away at college has just exceeded their credit card limit,” he said, explaining that five years ago people would have scratched their head, but today it’s easier to imagine. “