Will Nike and Other FIFA Partner Brands Be Affected by Scandal?
Various experts make competing claims.
Depending on who you ask, the ongoing FIFA scandal has been either a disaster or a non-event for brands associated with the organization.
When news of the arrests first broke, Meltwater created an infographic measuring social media sentiments regarding key sponsors–and it was almost universally negative. Here’s the most interesting graph:
These findings inspired a Marketing Week post (subscription required) naming Nike as “most damaged associated brand,” in part because the company has been linked to bribes concerning its sponsorship of the Brazilian national team. After
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