WiFi-only Kindle & Kobo eBook Reader $139. Why Buy the Kobo?

Like a lot people who cover the mobile gadget space, I received a press release from Kobo’s press relations firm announcing:

Kobo Introduces the New Kobo Wireless eReader

Kobo’s ebook reader is priced at $139.99. That’s a dollar more than Amazon’s WiFi-only Kindle. So, let’s call it a wash and say they are essentially the same price. I asked Kobo’s PR firm what the value-add was compared to the Kindle. I didn’t receive any response. So, I headed over to Kobo’s site and found:

eReader

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