Something’s gotta change: Facebook ads don’t have an audience with a buying mindset.
Because of this dynamic, tens of thousands of people will see a Facebook ad before anyone clicks through.
If this continues, Facebook won’t be able to continue bringing in the kind of ad revenues like the $4 billion expected for this year.
Something will have to change, and Social Times blogger Tom Johansmeyer suggests that Facebook:
- Create more advertiser-friendly tools.
- Diversifiy of revenue streams.