During the last year, you probably became aware of the fear of missing out, or FOMO, as it's widely known. Well, in 2016, get ready for FOLO—or the fear of living offline.
FOLO will be "a thing" next year, predicted Sparks & Honey. And it makes sense that the concept will gain steam in a "pics-or-it-didn't-happen" Instagram world, where increasingly people need to digitally validate their experiences as if moments were parking passes and social media was a stamp.
Sparks & Honey's prognostication is the result of its creative-strategy staffers' morning meetings to discuss global cultural trends and what they could mean for marketers.
"We translate culture into real-time opportunities for brands," said Terry Young, CEO of the New York agency, which produces an A to Z Culture Glossary annually. "Some of those things are growing at a very fast velocity, and some of those things you should be aware of if you are going to continue to shape your organization two to three years out."
Check out five of Young's big predictions for 2016 in the video above.