White House Expands on Anti-Sexual Assault PSA Campaign

The mid-terms may have turned decisively against the Obama administration, but that doesn’t mean that any of its initiatives — the ones that don’t require congressional approval, at least — will slow down.

One of those initiatives is the “It’s On Us” PSA campaign that aims to encourage Americans to take action to prevent sexual assault. The first spot in the series appeared in April, and a second one, created by ad agency Mekanism and promoted by Sunshine Sachs, hit our inboxes back in September. The second chapter featured an all-star cast of celebrities calling upon the public to take a pledge and make a “personal commitment to help keep women and men safe.”

The newest video is less impressive in terms of its cast but more direct with the message:

We like the work, which keeps things simple and direct in aiming at a very specific audience.

But we do wonder whether — as in the case of the recent NFL-approved anti-domestic violence PSA — this important message will go unheard amidst the politics-as-usual noise.