“Figuring out where the audience is is a science … They are in different social media watering holes, per se. Some are in Twitter; some are in Facebook; others prefer to read blogs,” says Elizabeth Houston, Global Events Social Media Marketing Manager, Comsys, for Cisco Systems
Social media and content marketing are two of the most powerful trends to hit the marketing world in recent years. According to PR Newswire’s white paper, Content: Marketing Currency That Accelerates Performance, research shows that an effective content marketing strategy in social channels is a must for marketers.
PR Newswire interviewed 644 marketers. As a result of those interviewed it was found that those marketing content via LinkedIn, 57% had acquired new customers through that social network. Fifty-seven percent of those using blogs also acquired new customers, as did 48% of those using Facebook and 42% of those using Twitter.
Everyone who was interviewed agreed that you cannot look for consumers only in Facebook or business buyers only in LinkedIn; instead, you must use the available analytical tools to find your target audience everywhere they “hang out.” It just doesn’t operate any other way.
The white paper delineates many aspects to using social media and the best ways to go about it from some of the top marketers.
In fact, Pulizzi provided the CMI site’s top three traffic-generating posts for the 30 days prior to April 7, 2011, and the number of times each one was shared on Facebook or tweeted:
1) 12 things to do after you’ve written a blog post: shared 661 times on Facebook; tweeted 497 times
2) 12 reasons to put blogs at the center of your content marketing: 56 Facebook shares and 294 tweets
3) 5 content strategies for boring brands: 31 Facebook shares and 117 tweets
Clearly, anything that is a stat will be retweeted or shared. Believe me; I am rethinking my tweets for tomorrow and the rest of tomorrows.
The white paper focuses on other relevant matter about using social media as a marketing tool. I strongly recommend looking it over. If anything, it will inspire you and add juice to your blogs.