Publishers must constantly evolve how their content is monetized. In 2018, AI, or machine learning, will continue to be key to how marketers, publishers and the technology that connects them, best serve the audience. At Adweek’s recent event, Elevate: Publishing, Steven Wolfe Pereira, chief marketing and communications officer, Quantcast; Evan Adlman, vp of programmatic at Condé Nast; and Jaan Janes, regional vp, customer success at PubMatic, talk about what all publishers need to know going into the new year.
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What Publishers Need to Know About Using AI to Make Money off Their Content
The rise of machine learning
Producer: John Tejada, Editor: Josh Rios