What is Facebook's stance on third party Pages?

This week, Facebook launched Pages, a new way for businesses and brands to build a presence on Facebook. Shortly thereafter, Eric Eldon reported that iLike, makers of the popular iLike application on Facebook, had “pre-created 160,000 new advertising ‘Pages,’ using the features that Facebook is launching today for brand advertisers, that include all of a musician’s ‘fans’ and other iLike information.”