Wet Seal Lets a 16-Year-Old Borrow Its Snapchat Account for the Weekend
Here’s an interesting story from AdAge today: teen clothing/accessories brand Wet Seal has handed the keys to its newly minted Snapchat account to social media ninja who doesn’t even have her driver’s license.
We may be wrong, but this feels like a first.
On the one hand, it makes a lot of sense: self-described “beauty vlogger” MissMeghanMakeup has more than 200,000 YouTube subscribers and nearly 50K Twitter followers, most of whom fall right in the middle of the brand’s target demo.
The president of Wet Seal’s agency ICED Media calls Meghan “an influencer in the teen space”, though something tells us she wouldn’t have used that wording herself unless she’s already more of a marketer than we thought.
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