Web Ad Spend to Surge by 10.8% in ’10, eMarketer
The online ad market is ascendant once again.
Online advertising spending will surge by 10.8 percent in 2010 to $25.1 billion, according to a new report released by the digital researcher eMarketer. That double-digit growth prediction would seem to provide a clear sign that the market has bounced back from a rough 2009, during which eMarketer tracked nearly a five percent spending decline.
In fact, the 10.8 figure is nearly double eMarketer’s previous spend growth estimate of 5.5
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