An odd testimony to the ubiquity of Facebook’s like button is the latetst Head Tennis commercial.
Oversized thumbs-ups follow professional tennis player Andy Murray everywhere he goes in the 1:25 minute commercial promoting the tennis racket.
If the ad agency behind this commercial intended to create a message about how to incorporate Facebook likes with offline marketing, it might not get through to the average viewer (in my opinion, anyway).
I could see how repeat exposure to this ad might eventually lead a viewer to call it annoying, like the folks over at The Next Web do, but if you don’t like it, that’s what TiVo is for.
We’ve embedded a copy of the footage below. Please let us know what you think in the comments section.