Want to Create Sticky Social Content? Focus on the Good News
This helpful social media hint may seem like a no-brainer, but it’s worth repeating: good news is the stickiest news. We all know that we can’t create truly viral content, no matter how hard we try–but human psychology provides us with some useful hints when it comes to pushing stuff that fans will share with others. And that’s our ultimate goal for our client brands, right?
It’s kind of a counter-intuitive conclusion: viewers love drama and tragedy when it comes to consuming news, but on the social front they’re far, far more likely to share positive, inspiring content.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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