Walmart Kills Its ‘Fat Girl Costumes’ Category

Fat Girl Costumes via Jezebel

Image via Jezebel

Well, that was fast. Just a few hours after Jezebel and Adweek successively posted on the existence of the headlining category on Walmart’s retail page, it has disappeared.

We would talk about the “why” behind this story, but the “how” is more relevant — and based on multiple recent tales of big-name retailers associated with undesirable products (remember Sears and the swastika rings?), we have to blame the third-party merchandisers and/or developers who are hired to help run these brands’ retail sites.

Can we all agree at this point that such relationships are often problematic? These third-party providers have no real connection to the businesses they serve and often display a stunning unfamiliarity with the brands’ voices.

Also: based on the time elapsed between these two consumer complaints, we have to wonder whether it was the products themselves or the ensuing press coverage that spurred Walmart to action…

We do love Kristyn’s reponse to the response, though.