Walls Coming Down for Social Networking Sites
Are walled-off social networks disappearing? AdAge points out that three announcements, all within a week of each other, were indicative of the same trend: that the future of online social networking doesn’t live within a single entity’s walls but instead permeates the web:
“MySpace, Facebook and Google each announced similar-sounding moves over the past week that will be worth paying attention to as marketers watch to see how the social web evolves.” It played out as follows:
– On May 7th, MySpace said it was opening its profile data to third-party sites.
– On May 9th, Facebook said it would let users hook Facebook accounts to third-party applications and websites, and that developers can now incorporate friend data into other sites and applications.
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