Numbers released by the Audit Bureau of Circulations’ Rapid Report show that while much of the fashion magazine industry is suffering a loss in newsstand sales, Vogue is up about 16 percent from its average sales number for the first half of 2010.
Adweek suggests a few reasons for the jump: Hot covers featuring celebs like Lady Gaga in March (which sold 445,000 copies, the top seller for the first half), a rebound in the sale of luxury goods, and increased visibility of EIC Anna Wintour, which we noted a couple of weeks ago after Wintour’s acceptance speech at the Webbys went viral.
Marie Claire was down 21 percent (along with Harper’s Bazaar), with EIC Joanna Coles noting that a few chances it took with the cover didn’t pan out, like featuring a man, Bradley Cooper, perhaps before he revealed to the world that he could speak French. InStyle and People Stylewatch were among the other fashion magazines that took a hit.
The Audit Bureau numbers also show that Justin Bieber covers aren’t doing so well on the newsstands. According to WWD, Vanity Fair‘s Bieber cover is set to become the worst seller in 12 years. Other magazines, like Teen Vogue, which also featured the teen star also showed a dip in numbers.