Vitaminwater's Facebook Users Have Chosen a New Flavor: "Black-Cherry Lime"

The idea of combining lime with black cherries in a beverage may not be intuitive for some foodies out there, but it appears to have been for the nearly 116,000 users on vitaminwater‘s flavorcreator application. The Coca-Cola-owned company has been running an ambitious campaign over the past month that includes a Facebook app, an active Facebook page, television commercials, YouTube videos, and more.