Virgin Mobile Launches Dads 'n' Grads Campaign

Virgin Mobile has launched a new series of promotions to market to kids on summer break. According to MediaPost, Virgin Mobile is leveraging Gadget Grrl’s “Dads ‘n’ Grads” satellite media television tour, which begins Thursday and runs through June 6. “During the tour, Dana Forbes, a Los Angeles-based media personality known as Gadget Grrl who reviews and recommends devices, will visit 19 TV studios throughout the country.”