Maybe to get people to tune into mobile TV you need underwear-clad supermodels like Heidi Klum and friends. Today, MediaFLO USA announced that in partnership with CBS Mobile it plans to introduce “Victoria’s Secret TV,” a 24X7 channel on its FLO service. While I’ve always been a bit skeptical around the use cases for mobile TV, I have a hunch that this content will resonate. The real question is after the live broadcast of the 2008 Victoria’s Secret Fashion Show, will it be enough to keep them paying the premiums? See my post “MediaFLO Extends Coverage, But Advertising Still Limited” for more thoughts on the mobile TV debate.
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