DYK that Victoria’s Secret controls 35 percent of the global lingerie market while barely pushing size 4? After yet another thoroughly mocked Super Bowl ad and a few more Angels shows, concerned women are mad as hell, and they aren’t going to take it any more.
Meet Dana Drew.
She is one of the many consumers causing a PR headache for VS. Although she admits to being a (literal) card-carrying member of the Angels Nation, Drew also established a Change.org petition demanding that the chain stock larger sizes (as reported by Business Insider):
“I love Victoria’s Secret so much that I even have their credit card. My money and my credit are good enough for them, but the fact that I can only buy items like perfume, lotion, and body spray sends the message that my body is not. Every year I watch the Angel fashion show and would love to purchase the items I see on my screen but can’t because Victoria’s Secret doesn’t sell plus sizes.”
In other words, she is tired of going to Walmart’s cotton-blend section for evening wear and would like to feel sexy too. Another shopper with her own Change.org petition agrees, primarily because she’s still not happy with the company’s reworded (but still awkward) tagline “a body for every body”:
“The slogan change is hardly compelling shown in front of only extremely skinny models that represent less than 5% of women in the US…Victoria’s Secret is promoting self-loathing and it needs to stop.”
These two petitions need is someone outspoken with authority…and we suggest Tess Munster, a world-renowned plus-size model who developed her own edgy campaign called “Eff Your Beauty Standards” for the hundreds of thousands of people (on Tumblr, Facebook and Twitter) who could care less about the pixie sticks seen on national TV.
The mission is becoming a movement. Maybe this time Victoria’s Secret will actually respond in a positive way.
On a side note, remember this social media win?
— Dove (@Dove) October 30, 2014