If you walk into any bar or restaurant swarmed with millennials these days, chances are you will hear a few people tell their friends, "Just Venmo me" while paying the bill as a way of saying, "I got it, but pay me back."
The mobile payment app lets people send money to their friends and family members and has particularly gained steam with younger consumers who are ditching cash for digital payments.
So, for its first national campaign, it's leaning heavily into the splitting of money for a campaign dubbed "Pony Up" from agencies Preacher and Noble People.
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