When it comes to monetizing their ad inventory, most big Facebook application developers take a multi-pronged approach. Some are able to sell directly, and some work through rep firms. But the majority of developers spent their time testing different remnant ad networks and the like. That’s where a new conference in San Francisco next month comes in.
AdRevenue08 is a one-day event November 14 dedicated to questions surrounding improving unsold inventory strategies – in Facebook applications, in social media, and on the web in general. Here are the panel agendas:
- Panel 1: The Real Difference Between Ad Networks, Ad Exchanges, and Ad Optimizers
- Panel 2: Publisher Ad Strategies – When to Focus on Remnant vs. Direct Ad Sales
- Panel 3: Increasing the Value of Your Ad Inventory
- Panel 4: How Media Agencies and Buyers are Changing their Strategy to Leverage the Evolving Marketplace
“As a Facebook developer, you’ve got the choice of using ad networks specifically built for social media versus using an array of other ad networks. The conference will look at the different strategies different networks employ to monetize their inventory,” said Rajeev Goel, co-founder of Pubmatic, the organizer of the event. “We’ll also be delving into how you decide when to focus on direct sales vs network sales.”
Developers interested in attending can register here. Enter discount code INSDFCBK for a 33% discount through October 31.