Uno Chicago Grill is beginning to offer gift cards from its Facebook page, in a partnership with CashStar. A new link has been added to the Facebook page that send users to Uno Chicago Grill’s Web page to send either a virtual or actual gift card to a lucky recipient.
More and more brands are using social interactions to promote sales like these, even as social gaming companies cut deals with pre-paid card companies for things like virtual goods. Gift cards are already a popular item for promotions and giveaways. Uno Chicago Grill is taking the direct approach to gifting by simply sending people to their site to take advantage of their existing gift card offers.
Connecting its virtual gift card offering with its Facebook page gives Uno Chicago Grill the ability target an already-interested demographic. With a shade over 12,000 fans, its Facebook page has a small although still potentially valuable following.
Uno Chicago Grill will also be able to track the traffic coming into its site from the Facebook page, giving them a glimpse at just how fans are using the page and other pertinent information.
The gift card crossover was set up by CashStar, who is also handling gift cards for brands such as CVS, O’Charleys and others. CashStar is already planning to roll out similar offers for other brands. We wouldn’t be surprised to see a number of retailers take advantage of their Facebook fanbase to capture drum up revenue this holiday season.