UNC Reveals the Scary Price of Crisis Comms
In news we missed yesterday, the University of North Carolina paid Edelman $782,000 for “several months” of service, but its reputation isn’t anywhere close to being repaired.
The school felt the need to hire the firm earlier this Summer, when a former student-turned-whistleblower sought to bring more attention to the long-simmering academic fraud scandal enveloping the school by revealing that his “tutors” did most of his work for him.
Not content, he blew the whistle again last week — and now the world knows that more than 3,000 student athletes got what amounts to a free pass for classes that, in many cases, didn’t even exist.
The New York Times report was brutal.
So of course we get why UNC felt the need to double down on its crisis comms efforts.
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