In this heat, what's a better ice-breaker than ice cream?
Uber, the mobile app that helps folks line up cars for hire, tomorrow will offer consumers the chance to request that a ice cream truck come to their current location in 33 cities and 10 countries. For $20, each customer will receive up to six ice cream treats delivered to their doorstep as well as Uber-branded T-shirts and sunglasses.
What's more, the San Francisco-based company is running the promotion in three markets where it's yet to go live—Miami, Houston and Portland, Ore.
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