As the story continues to unfold, Twitter shows no signs of losing interest in even the remotest of details about the first child of the Duke and Duchess of Cambridge, and, certainly in the UK at least, one study has suggested that this might be the biggest news story in the micro-blogging social network’s history.
Data from YouGov has revealed that almost nine in ten (88 percent) of Twitter users in the UK read about the royal baby in their Twitter feeds, beating out previous news events such as the death of Margaret Thatcher (85.5%), and Andy Murray winning Wimbledon (85.4%).
Twitter themselves have said that, at peak, more than 25,300 tweets per minute were being sent about the announcement of the baby’s birth, and, as we’ve come to expect, there have been some nicely-crafted, jumping-on-the-bandwagon tweets from some of the platform’s biggest brands, too.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
— Charmin (@Charmin) July 22, 2013
Congrats to the Royal Family! pic.twitter.com/ZcD6di2trN
— Play-Doh (@PlayDoh) July 22, 2013